On March 7th, 2023, the Global Monument Design Competition for the "Goddess of Love" was officially launched to create a new symbol for the Valley of Love (Vallée d'Amour) in particular and the city of Da Lat in general. The most outstanding design ideas that express the beauty and significance of love will be honored and realized within the tourist area. The competition is organized by Thanh Thanh Cong Tourist JSC (TTC Hospitality; HOSE: VNG), a member of TTC Group, in collaboration with the Vietnam Design Association HCMC (VDAS) and the Vietnam Design Award (VMARK). With a global scale, the organizers hope that the competition will receive the attention and support of specialized media units both domestically and internationally to contribute to creating a unique wonder that bears the imprint of Vietnam on the world tourism map. The award will accept entries from March 10, 2023 to June 5th, 2023. This year, ADF(NPO Aoyama Design Forum) is supporting the competition as a media partner.

The competition is not only an opportunity for architects, designers and all those who are passionate about design and creativity in Vietnam and around the world to show their uniqueness and artistic perspective, but also an opportunity to demonstrate their skills in front of 17 juries consisting of leading professors, Doctorates, Chairman, Founders, Directors, Advisors, Experts,... from Japan, Hong Kong, Finland, the United Kingdom, the United States, Poland, Chile and Vietnam.

Dang Van Thanh, chairman of the TTC Group, Chairman of the Jury Board, believes that Dalat has long been a famous tourist city in Vietnam with its 130-year development history and unique advantages in terms of nature and people. The TTC Group is fortunate to own Vallée d'Amour - one of the most poetic destinations in this region. "Through the competition, we hope to find the most beautiful and meaningful design for the statue of the Goddess of Love that ensures the aesthetic elements, reflects the spirit of reverence for love, contributes to the creation of breakthroughs and highlights of the Da Lat plateau, and promotes the development of tourism in Da Lat city in particular and Lam Dong province in general," he said.

In the first two months of 2023, the number of tourists visiting and staying in Lam Dong has increased significantly. By the end of February 2023, there were around 1.55 million tourists, an impressive 32.5% increase compared to the same period last year. The number of international visitors also increased sharply by 73,000 tourists, which is a huge increase of 1,124% compared to the same period last year. Moreover, the number of tourists increased by 74.2% compared to the same period last year, reaching a total of 1.045 million visitors.

・Grand Prize: VND400,000,000 in cash and a VND50,000,000-worth TTC Hospitality vouche
・Creative Prizes (numbers: 5): VND10,000,000 in cash and a VND 10,000,000-worth TTC Hospitality voucher each
・Outstanding individuals: Sheduled to be honored at the VMARK Vietnam Design Awards 2023 Ceremony

・Mr. DANG VAN THANH - Chairman of TTC Group, Chairman of the Jury
・Professor KOJI SAKAI - Professor, Board Member of the Japan Interior Designers' Association (JID)
・Professor PATRICK FONG - Chairman of the APDC Asia Pacific Design Center, Professor at Hong Kong/China Academy of Art
・Dr. STEFFEN LEHMANN - Former CEO of the School of Architecture/University of Nevada (USA)
・Dr. PHAM HUNG CUONG - Rector of the Industrial Fine Arts University; Mr. TATU AHLROOS - President Elect 2024-2026 of the International Federation of Interior Architects/Designers (IFI), Interior Architect at Synopsis Architects Ltd., Former President of the Association of Finnish Architects
・Mr. NIWA HIROYUKI - President of Japan Interior Designers' Association, Chairman of Japan Commercial Environmental Design Association
・Mr. JESPER THOMSEN - Executive Director of the OPAL Design Awards (UK)
・Mr. MARCIN HUSARZ - Founder/CEO of Competitions Archi
・Mr. HO TAN DUONG - Chairman of Vietnam Design Association, HCMC (VDAS)
・Ms. DANH TRAN - Founder and CEO of the Vietnam Design Award, Vice Chairman of Vietnam Design Association, HCMC (VDAS)
・Mr. DAVID BASULTO - Founder/Editor-in-Chief of ArchDaily
・Mr. NGUYEN XUAN PHUC - Vice Chairman of the Vietnam Design Association, HCMC (VDAS), Deputy Head of the Architecture Department at HUTECH University of Technology and Education in Ho Chi Minh City

Start accepting entries: March 10th, 2023
Deadline for registration: April 10th, 2023
Deadline for all entries: June 05th, 2023
Announcement of TOP 10: June 15th, 2023
Awards ceremony: June 23rd, 2023

The Valley of Love, located 6km away from Da Lat city centre, is a stunning and valuable site that covers an area of nearly 140 hectares. Originally named Vallée d'Amour by the French in the 1930s, it became a national tourist attraction in 1998 and has since attracted both domestic and international tourists with its pleasant weather and breathtaking natural beauty. During the past years, TTC Group has devoted much effort into developing and awakening the "muse" amidst the Da Lat plateau. We have introduced modern elements while also preserving cultural heritage and showing respect for the natural environment, giving it a fresh and heartfelt appearance. The tourist site is loved by many domestic and international tourists and has won many prestigious awards domestically and internationally.

TTC Group - a Vietnamese multi-industry enterprise, with Hospitality segment as a key segment in our development strategy. During its establishment and development, TTC Hospitality has left its 20 different footprints in major cities and provinces such as Hue, Hoi An, Nha Trang, Ninh Thuan, Phan Thiet, Da Lat, Ho Chi Minh City, Ben Tre, Can Tho and Cambodia. It includes a wide range of accommodations, including 13 hotel resorts from 3 to 5 stars with over 1,300 comfortable rooms, 2 amusement parks with more than 2 million visitors per year and a number of new landscape architectures, 2 conference centers, 3 restaurants with a capacity of more than 6,000 guests, and 1 travel center. In Da Lat, TTC currently owns many famous tourist attractions such as Vallée d'Amour, Dream Hill, TTC Ngoc Lan Hotel, TTC Dalat Hotel, etc. Especially, Vallée d'Amour has helped to give a new image to the city of flowers in terms of tourism and entertainment.

VDAS is Vietnam's Professional Design Association that makes the voice of the design community in Vietnam heard. Launched in 2018, VMARK Vietnam Design Week & Design Awards are initiatives organized by VDAS Design Association with the aim of promoting the Vietnamese design industry by strengthening the design community through education, awareness and experience.